About CPI

About LIN Community Partnership Initiative (CPI)

LIN’s CPI is a call to companies and skilled professionals in HCMC to apply their professional skills and experience over a six-week period to benefit the community via volunteer placements with one or more local NPOs. LIN Community Partnership Initiative 2013 is generously sponsored by Intel.

CPI has teams working together to raise awareness about an important cause in our community: the needs of children in difficult circumstances. The project aims to leverage the efforts of participating NPOs and companies by producing outputs that would benefit a larger number of target beneficiaries. By focusing on a cause rather than an organization, providing multiple ways for target companies to participate and engaging the public in the evaluation process via social media, the project is more likely to result in products that can benefit society by improving awareness about the needs of children in difficult circumstances and pointing people in the direction of organizations and initiatives that are currently addressing those needs.

Participating companies are provided with great opportunities to apply their corporate social responsibility, at the same time awarded public recognition. Participating NPOs receive skilled volunteer support in a core capacity area that most NPO staff says is their primary weakness. Moreover, the first place winner will receive VND 21 million, which can be used to address the communication needs of the winning NPO.

This video clip summarizes on various ways that companies could get involved in this project:

Activity 1: Mentorship

Meet & Greet event

CPI 2013 kickstarted on 27 June when participating teams got to know each other for the first time  during the Meet and Greet Event. Representatives from 8 leading Advertising and Communications agencies and 3 teams of communications professionals were present, along with 11 NPOs supporting vulnerable children in HCMC.

The focus of this event was to introduce the teams to each other for the first time, to result in effective partnerships between companies and NPOs. After a matching process facilitated by LIN, companies and NPOs ranked their choice, which LIN then used for matching the companies and NPOs appropriately and according to each teams’ wishes as much as possible.

Based on this, LIN announced the 11 teams who would be working together to create communication tools throughout a period of 6 weeks.

Meet the teams_EN

6 week mentorship

During a period of  6 weeks, from 1 July to 15 August, each team worked to create a communication tool that address the needs of vulnerable children and raise the public awareness about challenges they are facing.

Now it is YOUR turn to vote for your favorite tool and help us decide the winner.

Voting will be open at 12:00 pm 27 August, and will be closed at 5:00pm, 5 September, 2013.


Your vote will be accounted for 50% of the final result. Another 50% will be accounted for by a panel of judges. The result will be announced at the Award Ceremony on 13 September, 2013 and the first place winner will receive VND 21 million, which can be used to address the communication needs of the winning NPO.

Meet the judges

Activity 2: Capacity building

Besides the one-on-one mentorship, CPI aims to equip the NPOs with basic knowledge about communications and beyond. As a part of the project, LIN worked with 3 companies to hold several workshops and a company visit focusing on improving communications skills for the NPO staff.

These workshops were open to non-participating NPOs who wanted to improve their skills.

Workshop 1: Basic communications skills (Read the article)

Workshop 2: Creating and promoting NPO video clip (Read the article)

Workshop 3: How to communicate effectively with donors 

Visit HSBC Vietnam. (Read the article.)

Award Ceremony

The Award Ceremony will take place on 13 September, when the result will be announced.


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